Our journey began with a zeal for live events and a mission to create a one-stop-shop for premium live event merchandise services. As ardent event-goers, we noticed a void in the market for superior quality event merchandising, paving the way for innovative ways to enhance the fan experience.

At times, the merchandise booth at a live event can be a frustrating experience, with long lines, limited locations, unappealing display methods, and unapproachable staff. We strive to revolutionize these conventional ways of how a fan interacts with the merchandise booth.

By implementing proven efficient operating methods, data-driven research, meticulous recruiting, and unwavering values for our business partners, Best Friends aims to usher in a new era of live event merchandise.